| PR BIZ NEWS | |  | | User-Unfriendly PR: Nearly 9 of 10 of Americans Have Negative Feelings About Brands with Poorly Performing Websites and Mobile Apps, New SOASTA Study Reveals Cloud and mobile testing firm SOASTA this week announced the findings of its 2013 Website and Mobile App Survey. Conducted online by Harris Interactive, the SOASTA survey questioned 2,046 American adults. The survey found that almost nine out of ten Americans associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%). "Just as brick-and-mortar businesses invest heavily in their store front to represent their brand image, our research shows that ecommerce retailers need to create a similar high quality online experience in keeping with the brand perception. If companies want to remain competitive in the modern landscape …" Read more » | | PROFESSIONAL DEVELOPMENT SOLUTION
Train your Entire PR/Communications Staff with the Most Practical Training Webinars in the Business—Plus Save up to $16,445 This Year: Get Details on PR University's Passport | | How would you like to organize next year's entire professional development program for less than $1,500? Bulldog Reporter's PR University webinars set the gold standard for PR professional development by offering renowned speakers on the hottest PR and communications skills. No wonder hundreds of organizations happily spend $299 to attend each of our webinars. You'd pay up to $17,940 to attend all 60 webinars this year, but our new PR University Passport lets you attend any or all of our PR training webinars for less than $1,500! It means you save up to $16,445 a year—and your people get exciting training on the most valuable communications skills in the business. What's not to like? For more details on how the PR University Passport can help your team, get details here. | | Tourism PR: M. Silver's "Defrost Your Swimsuit" Campaign Gives Reporters the Sun, Sand and Primetime Story—Without the Sunburn By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter Tourism PR pros are often bogged down by a common misconception: The only way to get hits from influential outlets is to host a press trip. Sure, everyone likes a free vacation, but sponsored travel can be costly for your company or client—and FAM tours (sometimes called "scam tours") may not even deliver optimal results. The truth is that the media are increasingly wary of press tips—and frequently avoid them for fear of murky guidelines, safety issues and extra expenses. What's more, many of the world's most prolific travel writers and bloggers just don't have time to visit every dot on the map. So how can you score favorable coverage for a far-off destination without pampering a gaggle of ink-slingers? Travel and tourism PR agency M. Silver Associates devised a stay-at-home campaign for one of South Florida's most popular party hubs: Greater Fort Lauderdale (GFL). In partnership with the not-for-profit Greater Fort Lauderdale Convention & Visitors Bureau, M. Silver brought the beach straight to primary source markets of New York, Toronto and London—and leveraged social media to spread the sunshine even further … Read more » | | | THOUGHT LEADERS | | | | Don't Be Fooled By Obama's Missteps—It's the GOP That Needs PR Help By David E. Johnson, CEO, Strategic Vision, LLC The media has been filled with bad publicity for the Obama Administration, which has been suffering from a trio of investigations and scandals—Benghazi, Associated Press and the IRS investigations of Tea Party groups. Every day, Jay Carney, the White House Press Secretary, seems more embattled. The media, which have long been accused of being in the bag for the Obama White House, are up in arms. Add to that the image that nobody ever wants to see of an IRS official pleading the fifth before a congressional committee. So with all of this going on, one would think the White House would be in need of public relations help. Yet it is actually the Republicans and Tea Party who are in need of the public relations. They need a public relations strategy so that they don't overplay their hand, damage their brand, and impede their investigations. So what should their strategy be? … Read more » | | | | PR AGENCY NEW BUSINESS
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Saveur
Assistant Editor
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