6/21/2013 Editors: Rebecca Morgan & Ken Braly See “About SpeakerNet News” at the end for information on how to submit tips and use this newsletter. Remember, your “dues” for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com. Follow us on Twitter at twitter.com/SpeakerNetNews SpeakerNet News Sponsors Teleseminar Info Monday, June 24 Put Persuasive Power in Your Promo Prose: Fix Writing Mistakes That Are Costing You with Barbara McNichol If you’re in the speaking business, no doubt you’ve spent years in workshops and trainings, or working with coaches, to be a better speaker. But how much time have you spent working to be a better *writer*? Whether or not you’re a book author, you do a lot of writing every day to support and promote your business. Does your writing hold you back from being as successful as you could be? Do you know? This short session with leading editor Barbara McNichol will help you tune up your writing so you always make the impression, and get the results, you want. Read the details of this session below, then register or order the MP3 recording. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free. Audience Involvement Equals More Bookings You’ve been in the audience with speakers who drone on for hours. You shift in your chair, trying to keep alert and focused, but finally succumb to boredom. Your phone, tablet, or laptop comes out and you entertain yourself by responding to emails, texting your friends, and/or catching up on Facebook. You never want to be a speaker who causes people to mentally escape. You want to engage people, and that requires getting them involved. Would you like to enlarge your portfolio of options to add to every presentation, whether a keynote or workshop? Do you know which techniques work well and which will backfire? Would you like some sure-fire processes that will work even with cynical audiences? These three recordings will give you some ideas to add to your repertoire, as well as tips on how to use them successfully.
All SNN single-focused packages are detailed here. Miscellaneous Tips Get video testimonials from everyone in your session — Ed Robinson An easy way to get a video testimonial from everyone in your session is to ask! Near the end of your program, have them get out their smartphones and give them to their neighbor. Have each person choose the most important thing they are taking away from your program, then their neighbor starts the video. They give their name then the most important takeaway. Have them instantly email it to you. You now have lots of videos to post to your website! Internet radio show tips — Rebecca Morgan If you’ve appeared as a guest on Internet radio shows like those hosted through BlogTalk Radio, you know the interviewers can be wonderful and very professional — or the opposite. Since anyone willing to pay the fee can be a radio talk show host, the quality varies widely. Having just appeared on several dozen of these shows the last two months, I thought I’d share a few tips.
How to find what’s hot — Steve Miller I’d asked for how others learn what’s new, what’s hot, other peoples’ opinions, and anything else that might stretch my mind and benefit my clients/audiences. Here are the responses:
Back-of-room sales tips — Robin Speculand To maximize our back-of-room of sales this year we have:
(Editors’ note: For more ideas on how to increase back-of-room sales, get our 3-recording intensive, “Selling More BOR Products”) Speaking notes tip — Elaina Zuker When you have several pages of notes placed either flat or slanted in front of you on the lectern, if you print your stuff normally (filling the page from top of page to bottom) you’re going to be showing the crown of your head if you’re reading (or even glancing) from the bottom of each page. Better: print your notes only on the TOP THIRD of each page; that way you’re never looking down. Also, instead of turning the just-read page as you would a book, SLIDE it over to your left once you’re done with it. Much smoother transition, and less likely that the sound of moving the page will be heard by the audience thru the mic. Producing a book quickly — Michael Podolinsky CSP
Other writing tips:
(Editors’ note: For more ideas on how to get a book written, get our 3-recording intensive, “Get Your Book Completed Now!”) Use postcards for after-session followup — Anna Conrad I get postcards made with a vacation image on the front along with my company’s logo and contact info. At the end of every presentation, participants address the postcard to themselves with one thing they learned and one thing they commit to doing differently. I mail these postcards a week and a half after the session. It is a great reminder of the session and of me. Responses to question on posting fees online — Bill Cole Here are responses I received from my question, “What are the advantages and disadvantages of posting your speaking fees to your website?”
Headline-writing resource — Kathy Reiffenstein Crafting a headline for your carefully written article or blog post is likely the difference between having it read or passed over. Yet most of us don’t have much background in writing compelling headlines. Here is an excellent resource from copyblogger.com, “How to Write Magnetic Headlines.” You do have to register to access the ebook, but it’s free. SNN Offer SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market. Technology Tips Watch YouTube videos later — Peggy Duncan I was watching a video on YouTube and needed to stop and see the rest later. I right-clicked on it and clicked “Copy Video URL at Current Time.” I pasted that on my calendar for later that day (Ctrl+V to paste). When I paste that URL in my browser later, it’ll go right to where I left off. Yes, I can click the Watch Later command under the video, but I’d forget to watch. That’s why I added it to my calendar. Online tech dictionary recommendation — Ken Braly Don’t know your 802.11n from your USB 3.0? David Pogue’s column recently praised an online dictionary of technical terms, one which offers for the non-techie more “user-friendly” definitions of technical terms. It’s at computerlanguage.com. Travel Tips Advantages of American Express Business Platinum card — Marv Marshall One of the many advantages of having an American Express Platinum Card is the travel insurance. Help will be on its way for emergency situations wherever you are around the world. The annual $450 fee can be paid by using American Express points. At renewal time, connect with the Membership Consulting Services (MCS) Department and you can use 45,000 of your points to renew your membership. SNN Offer
SNN Offer Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service. speakernetnews.com Requests for Info / Advice Experience with LightSpeedVT? — Abby Marks Beale Does anyone have working experience with LightSpeedVT, an online course provider? Please share what you liked/didn’t like. I promise to compile the results.
SpeakerNet News Teleseminar Info Monday, June 24 Put Persuasive Power in Your Promo Prose: Fix Writing Mistakes That Are Costing You with Barbara McNichol You put up yet another blog post and linked it to a host of offerings, but nothing is selling. Or you’ve published an excellent book but the back copy cover wouldn’t entice even your mother to buy it. Or you’ve rewritten your one-sheet message to book more engagements, but how you describe your programs doesn’t resonate with those you want to impress. Because your business results tie closely to the marketing copy you write, how you learned to write in school just won’t cut it today. In this teleseminar, Barbara shares common mistakes that often scuttle your attempts to convert words into action — mistakes you might not even know you’re making! Step one is being aware of those mistakes; step two involves discovering what you might do differently to:
Don’t miss this opportunity to “go deep” and strengthen everything you write — from emails to proposals to one-sheets, blog posts, and back-cover copy. No one will be persuaded to take action if there’s no persuasive power in your pen. Register or order the MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free. Date: Monday, June 24 Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific (Enter your location here to get your local time) Length: 60 minutes Cost: $25 Special Limited-Time Offer: If you want more information on ideas on how to write persuasively, we’re suggesting the MP3 recordings of several earlier programs to complement this program:
With your order of this live or recorded session, at checkout you will be offered these recordings. About Advertising in SNN Please see speakernetnews.com for advertising rates and guidelines. “We definitely saw an increase in new clients during the four weeks of the first ad, easily paying for itself several times over.” —Walt Shiel About SpeakerNet News
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