Thursday, June 20, 2013

Write more persuasively -- SNN June 24 teleseminar

from SpeakerNet News:

Monday, June 24
Put Persuasive Power in Your Promo Prose:
Fix Writing Mistakes That Are Costing You

with Barbara McNichol

Barbara McNicholYou put up yet another blog post and linked it to a host of offerings, but nothing is selling. Or you’ve published an excellent book but the back copy cover wouldn’t entice even your mother to buy it. Or you’ve rewritten your one-sheet message to book more engagements, but how you describe your programs doesn’t resonate with those you want to impress.

Because your business results tie closely to the marketing copy you write, how you learned to write in school just won’t cut it today.

In this teleseminar, Barbara shares common mistakes that often scuttle your attempts to convert words into action — mistakes you might not even know you’re making!

Step one is being aware of those mistakes; step two involves discovering what you might do differently to:

  • Craft persuasive paragraphs that address your reader’s pain (it’s not all about you!)
  • Say what you intend to convey in clear, concise ways (a confused person doesn’t buy)
  • Tap into imaginative ways of expressing your message (overcome the boring factor)
  • Make it easy (not tedious) for people to read what you say in writing (whack wordiness)
  • Plan your messages in a way that puts the writing process on autopilot (so essential information isn’t forgotten)

Don’t miss this opportunity to “go deep” and strengthen everything you write — from emails to proposals to one-sheets, blog posts, and back-cover copy. No one will be persuaded to take action if there’s no persuasive power in your pen.


  • Date: Monday, June 24
  • Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
     (Enter your location here to get your local time)
  • Length: 60 minutes
  • Cost: $25

Register or pre-order the recording.
Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Special Limited-Time Offer:

If you want more ideas on how to write persuasively, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Copywriting Secrets for Infopreneurs: The Right Words Can Help You Sell a Lot More Speeches, Services and Products!” with David Garfinkel
  • “Mastering the Name Game: Create Powerful Names for Books, Speeches or Companies” with Alexandra Watkins

With your order of this live or recorded teleseminar, at checkout you will be offered these recordings.

Keep your business growing by hearing ideas others have implemented successfully

“Every SNN webinar I have attended provided excellent value from real experts. Practical advice is the hallmark without extensive upselling.” --Rebecca Staton-Reinstein

One of the challenges of being a lone business owner is you can become insular, depending on only your own ideas. Wouldn’t it be great to hear what others are doing that has yielded big results? And to have these ideas delivered regularly so you can listen to them while you multitask?

That’s what the SNN teleseminar recording subscription provides!

By subscribing to the teleseminar recording service, you’ll get every interview we make, but at a discount! Instead of $15 per MP3, you’re charged only $10 when you’re part of the subscription service. Hear fabulous ideas to help grow your business.

Start today so you don’t miss a single session. Start now!

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