Friday, June 21, 2013

SIPAlert Daily Week in Review

SIPAlert newsletter

Friday, June 21, 2013
The Week in Review

A recap of the week's SIPAlert Daily articles

Monday, June 17, 2013; Vol. 4, Issue 92
The Road Ahead - checking what’s on the mind and desk of a SIPA member…
Molly Lindblom, Principal, Business Transformations, LLC, Arlington, Va.
After getting key experience at Lexis-Nexis and the American Institute of Architects, Molly has set out on her own to do what she does best—transform companies. “Across industry associations and SIPA companies, publishers are grappling with the same issues—keeping up with technology, economic pressure, new ways to grow, data as a new source of income, free vs. paid. It’s a very exciting time.” Read further.

Tuesday, June 18, 2013; Vol. 4, Issue 93
Secrets of Success - helping you build a more profitable business…
Thursday’s Technology Showcase definitely worth a look
You might have read here or heard at the Conference—or both—about the expanded benefits for SIPA members now as a part of SIIA. You will see listed more webinars, chapter dinners, policy briefings and networking events. One such benefit took place Thursday—a Platform Publishing Technology Showcase, brought to you by the SIIA Content Division’s Content Technology Working Group. Read more.

Wednesday, June 19, 2013; Vol. 4, Issue 94
Member News - the latest information just for SIPA members…
Postal reforms on the table
This week, in order to gather input on the Postal Reform Act of 2013 prior to introduction, House Oversight and Government Reform Committee Chairman Darrell Issa (R-Calif.) posted a discussion draft of new legislation along with many summary documents. SIIA has put together a very important member survey for members to fill out now. This will provide important information in assessing the effects of rate increases on mail volume.

Thursday, June 20, 2013; Vol. 4, Issue 95
Model Behavior - looking at new and better ways to monetize your content
For two publishers, good content paves way
I had a couple interesting conversations this week with members—one with Julian Turner, the CEO of Electric Word, a large publisher in London; and one with Benj Steinman, the publisher of Beer Marketer’s Insights in Suffern, N.Y. Both do a great job of covering their subjects. The questions, however, for both Turner and Steinman—and many other publishers—come when confronted with all of today’s possibilities for getting information to your audience. Read further…



Wednesday, July 3, London
Issue Brief on Making Key Decisions on Mobile

Wednesday, July 10
1 - 2:30 pm Eastern - Webinar
Book of Models Ch. 7 - Conferences and Exhibitions
Once you have learned the guidelines, in-person
events can be lucrative and audience-building.
free for SIPA and SIIA members!
Register now!

Sept. 23-25, London
Digital Content and Media Summit
One Wimpole St., London
Come to SIIA's premier UK digital conference!
Check out the details!

Dec. 11-13, Las Vegas
SIPA Marketing Conference
Details to come!


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