Friday, June 21, 2013

Fwd: Web woes vex retail PR; "Superman" faith-based marketing; "Creative for Good" initiative; Tourism-PR success

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From: Daily 'Dog <>
Date: Fri, Jun 21, 2013 at 6:00 AM
Subject: Web woes vex retail PR; "Superman" faith-based marketing; "Creative for Good" initiative; Tourism-PR success

E-Learning June 21, 2013

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User-Unfriendly PR: Nearly 9 of 10 of Americans Have Negative Feelings About Brands with Poorly Performing Websites and Mobile Apps, New SOASTA Study Reveals

Cloud and mobile testing firm SOASTA this week announced the findings of its 2013 Website and Mobile App Survey. Conducted online by Harris Interactive, the SOASTA survey questioned 2,046 American adults. The survey found that almost nine out of ten Americans associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%). "Just as brick-and-mortar businesses invest heavily in their store front to represent their brand image, our research shows that ecommerce retailers need to create a similar high quality online experience in keeping with the brand perception. If companies want to remain competitive in the modern landscape …"

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Is It a Bird, Plane or Deific Metaphor? Warner Bros. Marketing Team Targets Christian Groups To Help Promote New "Superman" Film—Director Says Comic-Book Heroes are Today's Mythological Figures

Warner Bros. may be taking movie marketing to a whole new level—even higher than a bird or a plane. The studio has enlisted Christian-focused firm Grace Hill Media to promote its new Superman film "Man of Steel" to faith-based groups by inviting them to early screenings and creating trailers that highlight the film's religious themes. They also enlisted Craig Detweiler, a Pepperdine University professor and author of "Into the Dark: Seeing the Sacred in the Top Films of the 21st Century," to create a Superman-centric sermon outline for pastors titled "Jesus: The Original Superhero." "Let's consider how Superman's humble origins, his high calling and his transforming sacrifice point us towards Jesus, the original superhero …"

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Creative for Good: World Economic Forum Launches Online Resource for Best Practices in Social Issue Campaigns—Platform Explores Creativity and Communications As Drivers of Social Change

The World Economic Forum, in collaboration with the Ad Council and Ketchum, this week launched an online resource for case studies of effective public education campaigns. The platform, dubbed "Creative for Good," brings together over 60 campaigns from around the world on social issues such as education, health and environment. This initiative was conceived and executed over two years by the World Economic Forum's Global Agenda Council on the Future of Media, with the objective of helping smaller NGOs and organizations create their own public service campaigns. It does so by giving such organizations access to a range of successful campaigns from different regions, along with a user-friendly "how to" guide …

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Train your Entire PR/Communications Staff with the Most Practical Training Webinars in the Business—Plus Save up to $16,445 This Year: Get Details on PR University's Passport
PR University Passport

How would you like to organize next year's entire professional development program for less than $1,500? Bulldog Reporter's PR University webinars set the gold standard for PR professional development by offering renowned speakers on the hottest PR and communications skills. No wonder hundreds of organizations happily spend $299 to attend each of our webinars. You'd pay up to $17,940 to attend all 60 webinars this year, but our new PR University Passport lets you attend any or all of our PR training webinars for less than $1,500! It means you save up to $16,445 a year—and your people get exciting training on the most valuable communications skills in the business. What's not to like? For more details on how the PR University Passport can help your team, get details here.

Winning PR

Tourism PR: M. Silver's "Defrost Your Swimsuit" Campaign Gives Reporters the Sun, Sand and Primetime Story—Without the Sunburn

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

Tourism PR pros are often bogged down by a common misconception: The only way to get hits from influential outlets is to host a press trip. Sure, everyone likes a free vacation, but sponsored travel can be costly for your company or client—and FAM tours (sometimes called "scam tours") may not even deliver optimal results.

The truth is that the media are increasingly wary of press tips—and frequently avoid them for fear of murky guidelines, safety issues and extra expenses. What's more, many of the world's most prolific travel writers and bloggers just don't have time to visit every dot on the map. So how can you score favorable coverage for a far-off destination without pampering a gaggle of ink-slingers?

Travel and tourism PR agency M. Silver Associates devised a stay-at-home campaign for one of South Florida's most popular party hubs: Greater Fort Lauderdale (GFL). In partnership with the not-for-profit Greater Fort Lauderdale Convention & Visitors Bureau, M. Silver brought the beach straight to primary source markets of New York, Toronto and London—and leveraged social media to spread the sunshine even further …

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Treasury of Brilliant Digital/Social PR Ideas


Introducing Bulldog Reporter's "Treasury of Brilliant Digital/Social PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns"

If you only add one book to your professional library this year, make it the "Treasury." This collection of the best digital/social PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull the "Treasury" out before you plan any digital/social campaign: Use it to review brilliant campaigns that match your product type, your communications challenge or your creative strategy. The "Treasury" gives you in-depth outlines of 100 award-winning digital/social PR efforts that earned unparalleled online visibility. Get online details, print the 2-page brochure or call 1-800-959-1059 to order.


Don't Be Fooled By Obama's Missteps—It's the GOP That Needs PR Help

By David E. Johnson, CEO, Strategic Vision, LLC

The media has been filled with bad publicity for the Obama Administration, which has been suffering from a trio of investigations and scandals—Benghazi, Associated Press and the IRS investigations of Tea Party groups. Every day, Jay Carney, the White House Press Secretary, seems more embattled. The media, which have long been accused of being in the bag for the Obama White House, are up in arms. Add to that the image that nobody ever wants to see of an IRS official pleading the fifth before a congressional committee.

So with all of this going on, one would think the White House would be in need of public relations help. Yet it is actually the Republicans and Tea Party who are in need of the public relations. They need a public relations strategy so that they don't overplay their hand, damage their brand, and impede their investigations.

So what should their strategy be? …

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Skyrocket your PR firm billings in 2013—discover the powerful, proven secrets of Bulldog Reporter's PR Agency New-Business Generator Workshop
Friday, June 28, 2013

All PR firms want more business, but few have a systematic methodology for generating it. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass your competition. The PR Agency New-Business Generator Workshop is a 4-hour virtual workshop taught by agency new-business master Robb High (Burson-Marsteller, Y&R, Landor, Kirshenbaum & Bond)—it gives you a step-by-step plan guaranteed to increase your revenue this year. Join us on Friday, June 28, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. To see specific topics, print out the four-page brochure. Register by Friday, May 31 to save $200; register by Friday, June 14 to save $100.

For more information go to event landing page, or call 1-800-959-1059.


Today's Media Moves:

Forbes hires former Houston Chronicle business columnist Loren Steffy as a blogger ( on energy topics.

Business Insider hires Bloomberg News writer Josh Barro (jbarro(at) as politics editor.

Today's Journalist Pitching Tip:


Felicia Campbell
Assistant Editor

Campbell writes and coordinates coverage for the culinary magazine. She explains, "I cover a variety of topics in food, beverage, travel and culinary culture, but my area of specialization is the Middle East and Asia. I also do cookbook and product reviews." She gives examples of successful pitches: "A press trip to Dubai for a travel story; Modern Flavors of Arabia book release—we had the author come into the office to cook for the editorial staff and then reviewed the book in print; a Palestinian food producer sent a story about sustainability and sent product samples." She favors "cultural angles or product innovations." Include "images and samples."

To receive hundreds of Bulldog Reporter's exclusive Pitching Tips—advice from top journalists themselves on how to place stories in their media—sign on for a 30-day trial to Bulldog Reporter's twice-weekly Media Pro Pitching Alerts for just $1! Also receive a free $299 audio conference: 'Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Opens and Media Coverage.' No obligation to continue. Sign on now: 30-day trial and free audio conference just $1.

Bulldog Reporter's new Food Blogger Contact Guide gives PR pros an inside track to 250+ influential bloggers covering food, beverages, cooking, recipes and dining out. Download Now!

This rare list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited influential, popular, celebrity, specialty, traditional media and other food-related blogs—now's the time to start pitching. But first you have to know who the top bloggers are, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date food blog list on earth, featuring editorial contact info—including email addresses, website and Twitter links, and/or phone numbers—for 250+ top outlets. Best of all, you can download the 2012 Food Blogger Contact Guide now. It's a food media pitching and placement gold mine!

Download your copy now.

Introducing "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"—Download Now
The Ultimate PR Agency Financial Management Handbook

If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now!

Bulldog Reporter's PR University presents a new Master Class Webinar
The New Science of Pinterest PR: How Top Brands Build Buzz and Business
June 21, 2013

Are you interested in a quick and easy methodology for building your brand and reaching a huge number of targeted and engaged followers on Pinterest—the third most trafficked social media site? How would you like to learn proven Pinterest techniques and strategies from a stellar panel of social media marketers willing to share what they've learned from their own campaigns? Whether you're new to it or not, PR University's stellar panel of hands-on Pinterest experts—Angie Rolle Thompson, PR and Social Media Specialist, Target; Alejandra S. Owens, Social Communications Advisor, AARP; Danny Maloney, CEO and Co-Founder, PinLeague; and Kelby Carr, Author, "Pinterest for Dummies"—will show you what it takes to master Pinterest and reach millions of potential followers today.

For more information go to event landing page, or call 1-800-959-1059.

Master Class Webinar – June 21

The New Science of Pinterest PR: How Top Brands Build Buzz and Business
Master Class Webinar – June 26

Leaders in Healthcare Journalism: Meet Clark Herman, Associate Editor, Pharmaceutical Executive
Master Class Webinar – June 27

Top Mom Bloggers Tell PR How to Reach Millions: New Editorial Trends, Topics and PR Pitching Tips

Linsey Careers
Media Pro
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