Wednesday, June 26, 2013

Webinar on PR added for members this morning; postal survey reminder; and SIPAward winners, photos

SIPAlert newsletter

Wednesday, June 26, 2013; Vol. 4, Issue 98
Here and Now

Covering the issues that are going on as we speak…

PR webinar, postal survey and SIPA 2013 photos
By Ronn Levine

Webinar This Morning!
We’ve spoken about many of the new member benefits available to SIPA members under the SIIA umbrella. There’s another one this morning at 10 a.m. Eastern, featuring four speakers including Keith Kupferschmid, General Counsel & SVP, SIIA.

Webinar, 10 a.m. Eastern time this morning – No Cost for SIPA Members
Cultivating a Culture of Credibility

How Content Curation, Ethical Standards, and Copyright Compliance are Reshaping Today's PR Industry
What's the latest in the online content "shareware" vs. copyright compliance debate, and are your PR and content curation strategies on par with industry standards? Learn how to best protect yourself, your company, and everyone's intellectual property by exploring how compliance fits in with the paid-earned-owned model, especially when analyzing and sharing traditional media and social media results. Three thought-leaders will cover meaningful issues in this discussion - IP and copyright law, licensed vs. unlicensed content, measurement standards, and more.
Register here
- Paul Farrell, President, Moreover Technologies
- Keith Kupferschmid, General Counsel & SVP, SIIA
- Craig Sender, Senior Manager, Public Relations, Copyright Clearance Center
- Jeni Chapman, US Managing Director, Gorkana (Moderator)
Register now

REMINDER: Member Survey on Postal Rate Increases
We also want to remind SIPA members to fill out a very important member survey on the proposed postal rate increase which was email to you last week. SIIA will use the survey in several ways to argue against possible rate hikes and your participation in the survey will allow us to fully understand the impact of the proposed rates increase on our members and will enhance our lobbying efforts on your behalf.

Here is the link to the member survey. If you can fill it out now, we would be greatly appreciative. We need to get your response as soon as possible, but no later than close of business on June 28.

SIIA INFO Local Gatherings
There are INFO Local get-togethers planned for Washington (a Publishers dinner, July 10 - and a BrainTrust dinner, July 16), Boston, July 11, and Los Angeles, Aug. 8, and others in the works for Chicago, the Bay Area, Boulder, Atlanta and New York. These are great ways to network with your fellow SIPA and SIIA members.
See all the SIIA events here.

SIPAward Winners Named
SIPA named 21 first-place winners and 59 winners overall in its annual SIPAwards competition for excellence in editorial-writing and marketing at an evening reception in downtown Washington, D.C. on Thursday, June 6. The subjects of the winning editorial pieces ranged from funeral direction to psychiatry to nuclear weapons—the latter is the Investigative Reporting Award named for the late, respected industry leader David Swit. The other award named for a person is the Margie Weiner Award for Best Marketing Team of the Year, named for another industry leader and dynamic, creative marketer.

Winning a 2013 SIPAward is an especially impressive achievement given that there were 203 entries, and more than 20 judges—all esteemed industry veterans—took part. Check out the full list of 2013 SIPAwards winners.

SIPA 2013 Conference Photos
Also check out photos from the Awards Reception and other sessions at the SIPA 2013 Conference. If you missed it this year, you’ll certainly want to be a part of it next year. Look for more coverage in the upcoming summer edition of the members-only Hotline newsletter.



Wednesday, July 3, London
Issue Brief on Making Key Decisions on Mobile

Wednesday, July 10
1 - 2:30 pm Eastern - Webinar
Book of Models Ch. 7 - Conferences and Exhibitions
Once you have learned the guidelines, in-person
events can be lucrative and audience-building.
Free for SIPA and SIIA members!
Register now!

Sept. 23-25, London
Digital Content and Media Summit
One Wimpole St., London
Come to SIIA's premier UK digital conference!
Check out the details!

Dec. 11-13, Las Vegas
SIPA Marketing Conference
Details to come!


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