Thursday, June 13, 2013 Jim Bohannon Says Good Relations with Affiliates Got Him the Shot Replacing Larry King. In an exclusive interview conducted with TalkersTV at the recent "Talkers New York 2013" (6/6), TALKERS Lifetime Achievement Award recipient Jim Bohannon (r) tells interviewer Mike Kinosian  (l) that the key to his being offered a shot at replacing Larry King, upon the legendary pioneer's retirement from the Mutual Broadcasting overnight show, was his good relationships with the program's affiliates. He explains that during the 11 years he served as King's backup host he never missed an opportunity to visit an affiliate when on the road and offer to be of service to them. He often called affiliates on the phone and showed interest in their situations. When the time came to consider a replacement for King, the management of Mutual thought that they needed someone with a higher national profile than Bohannon - even though Bohannon was a proven, outstanding radio talent. It was the program's affiliate advisory board that pressured Mutual into giving "Jimbo" the shot saying "he earned the right to fail." Of course he did NOT fail and as the saying goes, the rest is history. Radio Hall of Famer Bohannon, who received the 2013 Lifetime Achievement Award from TALKERS celebrating his 53-year career in the industry, tells Kinosian he was "overwhelmed" by the honor. When asked if he was still having fun being on the air he said, "Doing talk radio was like playing shortstop... you never know what is going to come at you. If someone gets tired of doing a talk show it means they are tired of life." To see the video of the Jim Bohannon interview, please click here. 
WHAM, Rochester Fires Craig Schaller for Blog Post Comments. Commenting on the state of women’s golf after the final round of the Wegmans LPGA Championship in nearby Pittsford, New York, WHAM personality Craig Schaller wrote in a blog post comments about the  ethnicity of many of the players in what he terms “tongue-in-cheek.” In the post he wrote, “…there are too many gosh darn foreigners on the tour and more specifically, I'm talking about Koreans and Asians in general…It's hard to remember specific golfers when half of them seem to have names that sound like the sound you get when you bang pots and pans together.” Interviewed by local television outlet WHEC-TV, Schaller states, “I had an inkling it might be a little controversial. I actually said in the blog, I might offend some people I'm sure, but what I said I didn't think was over the top…I regret the way it was taken. I meant it as a tongue-in-cheek kind of comment made for humor. I think a lot of people maybe not take things as light as they're meant when you write them sometimes. That was definitely the case. I shouldn't have said it that way. I admit that. It was poorly phrased and it was definitely offensive.” 
CBS Radio’s KRLD-AM, Dallas Wins Edward R. Murrow Award. At the same time President Barack Obama was meeting with Chinese President Xi Jinping last week, anothThe station’s “KRLD  Afternoon News” is named winner of the 2013 National Edward R. Murrow Award for “Best Newscast” for large market radio, the Radio Television Digital News Association (RTDNA) announced on Wednesday. CBS Dallas vice president of news, talk and sports programming Gavin Spittle states, “This is an amazing honor and a milestone in KRLD’s 87-year history. News director Paul Mann and the entire staff genuinely deserve this recognition.” Mann states, “I couldn’t be prouder of the work the KRLD News team produces every day and I’m thrilled to see that work acknowledged with such a prestigious award. It’s truly humbling.” The National Edward R. Murrow Awards will be presented at a gala on October 14 in New York City. 
CBS Radio’s ’92.9 The Game’ Grabs Atlanta Hawks Basketball.  
CBS Radio and the NBA’s Atlanta Hawks announce sports talk WZGC-FM, Atlanta “92.9 The Game” becomes the official flagship station of the team beginning July 1. The multi-year agreement that begins with the coming season includes the station broadcasting all NBA regular season and postseason basketball games played by the Atlanta Hawks, all pre-game and post-game broadcasts as well as dedicated Hawks programming with their on-air basketball talent that includes Rick Kamla, Sam Mitchell and Dennis Scott. Long-time Hawks voice Steve Holman will continue his role as play-by-play announcer with the station, adding to his 2,050th consecutive game broadcast. Hawks president Bob Williams says, “Entering into a partnership with ’92.9 The Game’ will create exciting opportunities for both the Atlanta Hawks and our new flagship. CBS Radio’s sports talk investment in the greater Atlanta market, the NBA and the Hawks, boasting one of the most powerful signal strengths in the Southeast, means more Hawks fans than ever will be able to follow and support our team and interact with the basketball savvy on-air talent at ’92.9 The Game’ 24 hours a day, year-round.” Pictured here are (from l-r): Hawks PA announcer and "V-103" morning show host Ryan Cameron; Hawks CFO Andrew Steinberg, "92-9 The Game" program director Terry Foxx; senior vice president and market manager for CBS Radio Atlanta Rick Caffey; Hawks general manager Danny Ferry; and Hawks and Philips Arena president Bob Williams. 
Playboy and PodcastOne Hook Up. PodcastOne announces it has struck a deal with PlayboyRadio.com to add the Playboy Radio podcast lineup to PodcastOne.com, via the PodcastOne mobile app, PlayboyRadio.com and iTunes. Additionally, Playboy Radio will be represented for advertising sales  by Podcast One’s rep firm Launchpad Digital Media. PodcastOne and Launchpad Digital Media chairman and founder Norm Pattiz states, “Few brands are celebrated by so many, in so many places. In fact, the Playboy Advisor was one of the first radio programs in the original Westwood One syndicated radio lineup. It’s good to be back with old friends in the new age of cutting-edge, on-demand digital entertainment.” Available for download will be programs such as “The Playboy Morning Show with Andrea Lowell and Kevin Klein,” “Playboy’s Happy Hour with Jessica Hall” and “The Bachelor’s Bob Guiney,” and “Swing and Dark Matter with Dave Navarro.” Playboy Radio GM and program director Josh Cooperman says, “Playboy Radio is celebrating 10 years producing fun, sexy and sophisticated radio. We are excited to make our shows available through podcast and equally excited to be working with Podcast One on this project.” NBC Sports Radio Network Adds South Bend Affiliate. The NBC Sports Radio Network announces it signs Talking Stick Communications sports talk outlet WAOR, Nappanee, Indiana “95.7  FM The Fan” to its affiliate list. The Dial Global/NBC Sports national syndication initiative is now heard on more than 265 stations across the country. WAOR program director Mike “Ragz” Ragozino says, “I knew one week after adding the NBC programs “Under Center,” Stashower, and Amani & Eytan, that we made a smart business decision. I am extremely confident that these shows give our station the best all-sports entertainment in Northern Indiana, from sun up to sun down.”  Frank Flores Appointed VP of Hispanic Marketing and Sales at SiriusXM. The satcaster announces Frank Flores is named vice president of Hispanic marketing and sales. He’ll oversee the marketing and advertising sales initiatives surrounding the SiriusXM Latino  channels, which include ten exclusive commercial-free music channels covering a wide variety of music genres, and multiple Spanish-language sports and talk channels. President and chief content officer Scott Greenstein states, “We are excited to have Frank Flores join SiriusXM as we continue the expansion of our Latino subscriber initiative for a national audience of bilingual listeners. Frank will help lead the growth of SiriusXM Latino, which contains the most comprehensive Latin programming lineup on radio. He is a dynamic executive with deep experience and we welcome him to the SiriusXM team.” Prior to joining SiriusXM, Flores was SVP of sales marketing for National Latino Broadcasting. Big Apple Beauty. 
Posing for the TALKERS camera with a big green apple in hand at the recent Talkers New York 2013 conference is none other than nationally syndicated Radio America star Dr. Joy Browne. The perennial Heavy Hundred relationship-talker was one of more than 555 industry luminaries who attended the smash event in the Big Apple last Thursday.  Zimmer Radio Buys FM Translator for KWOS, Jefferson City, Missouri. Zimmer’s KWOS, Jefferson City “News Radio 950” is acquiring FM translator K265CT from religious broadcaster Lifesounds Inc. for $35,000. The signal is a 250 watt FM with a construction permit to raise the height of the tower. NSA Surveillance Case, Amnesty Legislation, Financial Markets Activity, and Zimmerman Trial Among Top News/Talk Stories Yesterday (6/12). The NSA data mining program and the case of Edward Snowden; the immigration legislation that includes amnesty for illegal aliens; the turbulent global financial markets; and the jury selection in the trail of George Zimmerman were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS. 
Miss Universe Credits Rhode Island Talk Radio with Inspiration. 
Miss Universe 2013, Olivia Culpo, (c) made a surprise appearance at Talkers New York 2013 last week (6/6) and told the attendees during a brief impromptu interview with Michael Harrison that she listened to talk radio growing up in her home state of Rhode Island and was inspired by it to hone her formidable speaking skills. She is pictured with TALKERS staffer (and Massachusetts "Miss Bay State" pageant winner) Emma Leigh Gilbert (l) and WPRO, Providence talk star John DePetro (r). 
The 10% Solution
By Chris Miller
Miller Digital
 SHAKER HEIGHTS, OH — “Being consistent is good. That applies both on the air, and in your social media, too. Your fans build up expectations of what you’re going to post. If they choose to engage with you about what you post, that’s great. Nice work.
There’s a dark side to consistency, however. When you get into a rut, or your favorite ways to interact aren’t getting interacted with, it’s time to take control by losing a little control.
You never want to just change everything at once about what your station is doing in social media. However, I’d recommend taking about 10% of your posts, and just try different ideas. Do this whether you’re wildly successful, or not happy with your fans’ level of engagement. If you’re always curating content, linking to sources online, try posting a great photo, or just asking an open-ended question. Here’s an example. Read the complete story here.
“Situational Baseball Return Liners” Maximize Play-by-Play Promotional Potential
By Chris Pendl
Bonneville Seattle
 SEATTLE — “ If you’ve made the investment on play-by-play sports on your station, it’s important to maximize the return on your investment by trying to recycle that audience to another day part on your station.
Arbitron tells us that MLB drives cume increases anywhere from 50%-65% on flagship stations when the baseball season starts. This influx of audience is one of the reasons we pay rights fees, share revenue, or give up inventory to carry this programming. In a climate with little or no external marketing dollars, I’ve often joked that our promotional time within baseball play by play is the closet thing we’ll get to an interstate billboard or TV campaign.
A few years ago in Seattle, we decided to take a different approach to how we used our in-game promotional inventory during Mariner broadcasts. We wanted something that was more dynamic than a recorded promo — something that cut through and made the listener feel like someone was watching the game with them.” Read the complete story here.
WTOP Hacking: Why You Should Worry
By Steven J.J. Weisman
TALKERS
Legal Editor
 BOSTON — As reported in Talkers earlier in May, Washington D.C. radio stations WTOP and Federal News Radio had their websites hacked resulting in the possible infection of anyone who accessed the two websites using the popular Internet Explorer web browser prior to the discovery and correction of the problem.
The hacking of these two websites is particularly insidious because unlike infections that occur when a computer user is lured to a phony infected website set up for the specific purpose of infecting unwary computer users — a technique called “phishing” — in this case, the computer users were infected when they went to legitimate websites that they believed were trustworthy.
One of the two malware programs that became installed on the computers of those people who used Internet Explorer to access the websites of WTOP and Federal News Radio resulted in the victim having a pop-up message appear telling him or her that their computer was infected with a virus and then provided a link to a website offering phony security software and invited the victim to order the software by providing credit card information. This is a common scam. You should not click on the link to go to the phony security software website and you certainly should not provide your credit card information.” Read this entire story here.
Crud (and Other Stuff)
By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
 NEW YORK — “So I was working on this transmitter today. Seriously – I know this starts off like a joke. Problem was actually a bad air switch. All transmitters have a way to sense air flow. If there is no air flow in the transmitter, if, for example, the blower motor quits, it will shut down. In the case of a tube transmitter, this is to prevent the final amplifier deck from melting down and starting a fire. In a solid state transmitter (which also uses temperature sensing in the final amplifier), it prevents the transistors from self destructing causing a fire and/or other severe damage to the amplifier.
Anyway, this isn’t related to the air switch, but it could be (the air switch in this case was 33 years old – it simply had enough). The air filters on the transmitter were caked with crud.
The air filters are there to keep crud out of the transmitter (obviously, in this case, they did their job). In a tube transmitter, crud can cause an arc over in the high voltage areas. In solid state transmitters that do not have high voltage inside, the crud acts like a blanket holding heat into the transistors. Heat is an electronic device’s worst enemy. Read the complete story here.
Five Secrets to Hiring Excellent Digital Sellers
By Walter Sabo
Sabo Media
 NEW YORK — “Made you look!
There is nothing harder than finding effective digital sellers. So hard, it is logical to conclude that there aren’t any great digital advertising sellers. The job listings are packed with ads begging, “Sharks wanted.” “Are you a shark?” “Can you bring business with you?” “Closers only.”
The account executive turnover at major digital firms is very high. Start-ups raise funds to salary qualified, experienced shark-sellers but their hires sell—nothing. Not a little, but nothing. In talking with dozens of start-up CEO’s they share the same story:
“I hired a seller with a killer resumé and they sold, nothing. All the billing we have was sold by me and my co-founder.” Read the complete story here.
Talking in the UK: Perspectives from an American Talk Show Host Working in London
By Charlie Wolf
Talk Show Host
 LONDON — “Working in London, England, as an American talk show host has its challenges. For instance, for the first two-three years of my six year stint as a host on commercial national talk station, TalkSPORT, (Talk Radio UK) doing a political/news-based show – it was the audience’s view that I was not allowed an opinion at all, either as a host and especially as a “Yank.”
For years on the BBC – where there is “speech radio” (drama, news, news analysis – and done very well) there had been very little interactive talk, and even then the host – though he would occasionally explore or challenge a point – was mostly a moderator not an instigator or opinion former. Talk shows on the BBC, now more opinionated than they used to be, are very much in the mould of “on the one hand there is …. But on the other hand…. what do you think?” British radio – due to over-regulation, a fairness doctrine, dominant licence funded BBC, a lack of competition, and a “scared-of-one’s-own-shadow” attitude to regulators – will never have a thriving talk radio market as in the US. There is not the space for talent to truly develop in talk commercially. Read the complete story here.
Can the Radio Station Overcome Smothering Debt and Become a Viable Business Again?
By Mike Kinosian, Managing Editor
TALKERS
 LOS ANGELES — “Chalk it up to misreading the economic tealeaves or perhaps to good old-fashioned avarice, but several radio groups have fallen victim to the, “(S)he who has the most toys, wins” hypothesis.
“Winners” managing to run the board in today’s all too real game of Radio Monopoly are rewarded by becoming further ensconced in deeper, darker, debt.
Administer sodium pentothal to a cross-section of radio managers and the overwhelming majority will vociferously state that, owing to its cookie-cutter nature and mounting pressure to deliver grossly unrealistic percentages to the bottom line, the business is no longer fun. Countless executives at high-billing, strong ratings performing outlets have been unduly placed in the gut-wrenching position of laying off personnel and making other vital cutbacks – forced to share the load of paying for what could be considered out-of-control acquisition sins at the corporate level.
Capitalism has functioned exceptionally well for years, so to be clear, this is not a condemnation of mammoth radio groups, nor a suggestion that they are run by evil, incompetents.
There can however be hiccups such as the painful one we are witnessing with revenue survival.
Those who did not overly-consolidate or did not allow themselves to be enthralled with the “biggest is best” notion seem to be in a better position to thrive. Read the complete story here.
The 2013 Heavy Hundred
 The editors of TALKERS magazine, with input from industry leaders, present the 100 Most Important Radio Talk Show Hosts in America –– a popular annual feature that has come to be known as the “Heavy Hundred.” This is one of the most challenging tasks that TALKERS undertakes each year considering that there are thousands of talk show hosts across the country, ranging from national icons to those laboring in relative obscurity. Aside from the hosts whose sheer numbers and fame demand their inclusion on this list, the selection process is subjective with the goal being to create a list reflective of the industry’s diversity and total flavor as well as giving credit where credit is due. The TALKERS magazine editors who painstakingly compile this super-list draw upon a combination of hard and soft factors when evaluating candidates. These include (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness. We acknowledge that it is as much art as science and that the results are arguable. There is one concrete qualification for inclusion. Hosts must be working at the time TALKERS magazine initially posts the list in order to be considered. They must have a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at “press time.” The list remains intact from that point forward until the next year’s edition. In past years, TALKERS magazine has included sports talk hosts in the Heavy Hundred. Last year, due to the massive growth in the sports talk genre, sports talk radio has earned a Heavy Hundred of its own, the 2013 installment of which will be published by TALKERS in the coming months. TALKERS magazine salutes the fine broadcasters who made this year’s list. To view it click here.
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