Monday, June 17, 2013

Fwd: Coverage Request: UsTrendy Founder Discusses Essential Marketing Trends for Small Businesses

---------- Forwarded message ----------
From: Sam Sisakhti <>
Date: Mon, Jun 17, 2013 at 6:25 AM
Subject: Coverage Request: UsTrendy Founder Discusses Essential Marketing Trends for Small Businesses

UsTrendy's Founder Sam Sisakhti explains how small businesses can utilize social media to rebound from diminished revenues:

This year, the "back-to-school" shopping season is expected to begin earlier than ever before, as many retailers are planning sales as early as July to attract consumers. This emerging trend is also causing many companies to maximize their advertising and marketing efforts while attempting to minimize their budgets in these areas.
Social media has become an increasingly popular platform for these retailers and popular networks such as Facebook and Twitter are now being used as a promotional resource. Now, many major brands are using as much as 50% of their entire marketing budget on social media.

Although these networks provide a global marketing outlet with relatively low overhead and high returns, many companies are experimenting with new forms of social media marketing to boost sales during this year's most competitive shopping seasons.

Sam Sisakhti, Founder of online fashion retailer, UsTrendy and digital marketing expert, is available to comment on this topic. Sam feels:

• Retailers should emphasize "rich content" on their various social profiles. Images and videos of products have been shown to be up to five times more effective at attracting customers     than text alone on social networks.

• Small businesses should explore new, rapidly emerging networks such as Pinterest and Instagram to reach audiences in more "visual" industries such as fashion and home furnishings.

• Small-to-midsize E-Commerce businesses have the most to gain from social media, as content on these networks can directly lead consumers to the products they're interested in while simultaneously improving brand awareness and visibility.

Sam Sisakhti is available to offer immediate insights or commentary on the innovation of social media marketing tactics for small businesses. If you are interested, please contact Sam at 617-680-9228 or

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