Obama's PR tailspin; 'New normal' for news; Father's Day marketing insight; Pinterest PR tips from McDonald's

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Welcome to Tuesday's edition of Daily 'Dog. In addition to new PR agency and personnel news items, along with fresh posts from many of our 'Dog Blogs writers, here's a quick look at what's new in today's issue:
PR BIZ UPDATES
	Facebook's Headache Continues: New WSJ Report Says Social Giant's Growth Rate Is Slowing Down — comScore Data Shows An April Rate of Five Percent, Which Is Facebook's Slowest Growth Rate On Record
	Is Compromised Data the Next Wave of Corporate Crisis? Large Businesses May Have Document Security on Their Radars — But Both Large and Small Companies Are Not Doing Enough to Protect Confidential Information
	Americans Using Social Media Are More Engaged Consumers and Citizens, But Remain Skeptical of Social Media Trustworthiness: New Poll Shows Opportunities for Businesses and Political Leaders — But Authenticity and Openness Are Key
	Marketing Insights: Uncluttered Web Pages Make Ads Work Better, According to New Research From SAY Media and IPG Media Lab — Study Shows Ads on Clean Web Pages Are More Useful, Trusted and Effective
	New SymphonyIRI Group Report Examines Shopper Marketing Transformation: Study Uncovers Enormous Opportunity for Companies to Re-establish and Hone Shopper Relationships
BEST OF THE 'DOG BLOGS
	President Obama: "The Private Sector is Doing Fine" (Posted on the Mr. Media Training blog on June 8th by Brad Phillips)
MEDIA PRO NEWS
	This section offers Daily 'Dog readers valuable media relations information about top-level journalists. Check out today's Media Moves from CNN and Seventeen, and our new Journalist Pitching Tip for MTV Networks "Clutch" blog staff writer Craig Goldstein — from Bulldog Reporter's Media Pro online database.
NEW TOOLS & TECHNOLOGIES
	MarketShare Further Quantifies Social Influence and Media Impact on Revenue By Successfully Integrating Keller Fay's TalkTrack Data for ROI Analytics

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Facebook's Headache Continues: New WSJ Report Says Social Giant's Growth Rate Is Slowing Down — comScore Data Shows An April Rate of Five Percent, Which Is Facebook's Slowest Growth Rate On Record

Facebook's growth appears to be slowing, particularly in the U.S., according to a report in the Wall Street Journal. Unique U.S. visitors to the wildly popular social media site rose 5 percent in April to 158 million, according to data attributed to comScore — the slowest growth rate since comScore started tracking data in 2008. Users spent more than six hours a month on the site in April, up 16 percent from the prior year. Still, that's a slower growth rate than the 23 percent increase in 2011, according to comScore data cited in the report. Investors are concerned about Facebook's ability to keep increasing revenue and make money from its growing mobile audience. But many analysts hold positive long-term ratings on the stock — the company has been rolling out new offerings for mobile users, including apps for taking photos, messaging and for managing business brand pages. It is also unveiling an app center to allow users to find Facebook-related games and other applications more easily, an AP news release reports. Meanwhile, comScore will today a report measuring the effectiveness of advertising on Facebook. The report, previewed on a comScore blog post last week, also looks at other things brands do to promote themselves on Facebook beyond paid advertising. Such "earned media" can include Facebook users sharing a post about the brand.

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Is Compromised Data the Next Wave of Corporate Crisis? Large Businesses May Have Document Security on Their Radars — But Both Large and Small Companies Are Not Doing Enough to Protect Confidential Information

Consumers entrust their personal information to companies daily without hesitation — from banks to medical centers to law firms. However, research conducted by Ipsos Reid on behalf of Shred-it shows that many organizations, regardless of their size, are not making document security part of their business culture and could be putting themselves and their customers at risk. Results from the 2012 Shred-it Information Security Tracker show that large businesses seem more inclined than their smaller counterparts to do their homework and toe the line when protecting their confidential information. For example, 95 percent of large enterprises surveyed are at least somewhat aware of the legal requirements of storing, keeping or disposing of confidential data in their industry, compared to 76 percent of small businesses. Similarly, 93 percent of large organizations surveyed have an employee directly responsible for managing data security issues-a stark contrast to the small business response, which indicated that just over half (52 percent) have an employee to fill this role. Despite these efforts, businesses admit they could be doing more — eighty six percent of large businesses say they would be more likely to pay greater attention to safeguarding data if large fines were introduced for organizations that failed to adequately protect their own data and data related to their customers. "It's great news that large businesses are educating themselves and taking the steps necessary to protect their business and customer data," says Mike Skidmore, privacy and security officer at Shred-it, in a news release. "Yet, with the majority of data breaches occurring internally, information security protocols are only as strong as the employees that are adhering to them. Therefore, it is absolutely crucial that companies of all sizes ensure that any procedures or regulations are well-known and strictly followed."

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Americans Using Social Media Are More Engaged Consumers and Citizens, But Remain Skeptical of Social Media Trustworthiness: New Poll Shows Opportunities for Businesses and Political Leaders — But Authenticity and Openness Are Key

Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced this week by the Allstate Corporation and National Journal. The 13th quarterly Allstate-National Journal Heartland Monitor Poll explored how Americans incorporate social media into their consumer and community behaviors. Its findings reveal important themes about trust and influence, even as leaders in the public and private sectors increasingly use social media to engage consumers and voters. Nearly two out of three American adults surveyed used social media in the last month. Although social media users are somewhat younger, more educated and more affluent than non-users on average, they closely align with the overall American public in their opinions about politics and the economy, as well as their perceptions of major institutions. However, social media users report significantly higher levels of political and community activity, including volunteering for a community organization (69% of social media users versus 49% of non-users), signing campaign or community petitions (68% of users versus 50% of non-users), or attending a campaign rally (32% of users versus 22% of non-users). "That the explosion of available information and interconnectivity through social media is changing profoundly and very quickly how we communicate with each other and with business and government is beyond dispute. The greater question is whether these amazing new tools can also help make us more trustworthy in our messaging and in the end reanimate our free press and our free enterprise even as it helps reinvent those endeavors," said Joan Walker, Allstate executive vice president, in a news release. "This poll shows that the jury is still out on these questions but suggests strongly that in social media there is much potential for good, creating more accessibility while demanding more authenticity to be successful. This is a recipe that I believe in the long run can help strengthen our social fabric."

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Marketing Insights: Uncluttered Web Pages Make Ads Work Better, According to New Research From SAY Media and IPG Media Lab — Study Shows Ads on Clean Web Pages Are More Useful, Trusted and Effective

SAY Media this week announced new research showing that "Clean" Web pages have a more positive impact on advertiser and site perception compared to cluttered multi-ad environments. According to comScore, the average time spent on a page of a website is steadily decreasing, with users spending only 40 seconds on a single page — making it imperative for brands to be smarter about advertising. SAY conducted the research in partnership with IPG Media Lab and worked with four major brands across multiple industries: ACE, Macy's, Microsoft and Purina. "Clutter is killing digital media," said Troy Young, president of SAY Media, in a news release. "Publishers keep adding more and more ads, because yield is becoming so low, and ads aren't in view long enough to really drive results, leading to incredibly cluttered Web pages," he added. These new findings, using both eye-tracking technology and survey research, uncovered that consumers spend twice as long with ads on "Clean" pages, which feature one brand ad. "Clean" sites also deliver higher ad recall and improved brand metrics than cluttered, multi-ad environments. "In a fully mediated world, consumers have many more choices competing for their attention," said Brian Monahan, of IPG Media Lab, in the release. "The amount of attention on a Web page is relatively fixed and 'Clean' ads are garnering more attention than those on cluttered pages. Higher attention to ads is the gateway to better brand and engagement performance."

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New SymphonyIRI Group Report Examines Shopper Marketing Transformation: Study Uncovers Enormous Opportunity for Companies to Re-establish and Hone Shopper Relationships

Even the most amazing products, with incredible advertising, in an impeccable store with the perfect assortment are nothing without one critical factor — shoppers. And, today's shoppers are more unique, demanding and in control than ever before. They make individual decisions about what they will buy, how much they will pay for it and where they will go to get it. To provide detailed insights into the power of shopper marketing transformation, SymphonyIRI Group recently released its latest Times & Trends report, Shopper Marketing: Every Decision Begins & Ends with the Shopper. According to the report, it is critical to understand the changes in the marketplace that are driving the evolution from product-based business philosophies to shopper-focused strategies. The combination of a vast brick-and-mortar retail space and innumerable Internet-based sites means shoppers have endless choices of where and how to shop. Thanks to incredible growth in instant, easily accessible digital, social and mobile communication platforms, shoppers can spend just a few minutes online to gather information that allows them to make smarter choices at home, on-the-go and in the store, and that has fundamentally changed how shoppers interact with companies, products, services and stores. "To build strong and growing relationships at the individual shopper level, businesses must first transform — across all business levels — from the mass marketing, product siloed thinking of the Industrial Age to the shopper-based culture of the Information Age," said Jim Dippold, senior vice president of consumer and shopper marketing at SymphonyIRI, in a news release. "In this new business model, the primary goal is to engage shoppers to become a valuable asset to the business. The key to bolstering this incredible asset is to sell the best shopper as much as possible over their lifetime, rather than simply attempting to sell as many products as possible to as many shoppers as possible."

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Bulldog Reporter's new 2012 Mommy Blogger Contact Guide gives PR pros an inside track to nearly 320 influential and popular bloggers including all available editorial contact information—email addresses, website and Twitter links, and/or phone numbers.

This rare, newly updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited and influential mommy blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date mommy blog list on earth. Best of all, you can download the 2012 Mommy Blogger Contact Guide now. It's a mommy blogger media pitching and placement gold mine! Learn more and purchase your copy now.

NEW SPECIAL REPORT, PART 4

Questions to Ask Yourself: How to Assess Your Practices, Needs and Budget and Match Them to Leading Software Tools

Bulldog Reporter's 2012 PR Measurement and Monitoring Software Buyer's Guide consists of five chapters, which are being presented serially between June 4 and June 14. This fourth chapter present a series of questions to help you determine your media measurement and monitoring objectives, figure out how much automation you'll need to meet those objectives, and determine the best options for you in light of your available resources and budget. Subsequent chapters appear as follows: Chapter V: "Head-to-Head Comparisons of Today's Leading PR Measurement and Monitoring Software Solutions," appears on June 14. See Chapter I: "Before You Start Shopping: How to Make Sense of the Explosion of PR Monitoring and Measurement Tools" here. See Chapter II: "New Developments In Media Monitoring and Measurement Over the Last 18 Months" here. See Chapter III: "What Are Your Monitoring and Measurement Needs and How Do They Match with Today's Capabilities?" here.

James E. Lukaszewski ABC, APR, Fellow PRSA, The Lukaszewski Group

PR University Master Class Webinar How PR Can Command the C-Suite's Respect: Seven Secrets for Making Yourself Compelling and Indispensable Thursday, June 14, 2012 If you and your team aspire to be more than just tacticians and implementers, if you want to be counselors to top management, how valuable would it be to learn a set of powerful techniques guaranteed to help you command the respect of senior executives and get you invited to provide strategic counsel about key business decisions? Join PR University and acclaimed executive coach Jim Lukaszewski for a special webinar focused on exactly what it takes to get invited into discussions before all the decisions are made—to win that coveted "seat at the table." For more information go to event landing page, or call 1-800-959-1059.

President Obama: "The Private Sector is Doing Fine"

Posted on the Mr. Media Training blog on June 8th by Brad Phillips At a [recent] press conference, President Obama uttered a phrase he's going to regret. While speaking about the economy, he said, "the private sector is doing fine." By some measurements, that may be true. But by making such a declarative statement, he handed his opponents a perfect opportunity to label him as "out of touch." "The truth of the matter is that, as I said, we created 4.3 million jobs over the last 27 months, over 800,000 just this year alone. The private sector is doing fine. Where we're seeing weaknesses in our economy have to do with state and local government." Single sentences are all it takes to destroy — or hamper — political careers. On September 15, 2008, John McCain insisted that "the fundamentals of our economy are strong." He said that at the very moment Lehman Brothers was collapsing and the stock market was plummeting. That clip was used to show how out of touch he had become, and it proved fatal …

How Following the Strategies of the Top 20 Tech Feature Stories of 2011 Can Help You Score Massive Media Coverage Dorothy York, President and CEO of North American Precis Syndicate (NAPS) Every year, North American Precis Syndicate (NAPS) ranks the top technology stories by highest number of placements in media outlets nationwide. The technology stories with the highest results in 2011 were from a variety of companies, including hardware manufacturers, software developers, e-commerce sites, social media sites, companies with new mobile apps, home theater equipment manufacturers, accessory manufacturers, an e-mail provider and many others. What are the "magic" qualities that these stories have—that you can use to supercharge results for your… North American Precis Syndicate (NAPS) is a service that distributes publicity in a variety of formats to 10,000+ newspapers, thousands of online publications, 6,500+ radio stations and 1,000+ TV stations nationwide. Formats include CDs, camera-ready repro proofs, postings on www.napsnet.com as dowloadable files for editors with RSS feeds by subject, e-mails, Twitter feeds @NAPSnews, Facebook posts, social media, blogs, tapes, the NAPS YouTube Channel, podcasting via iTunes and more. Expected results are 100 to 400 placements in print, 400+ placements in online publications with each print release, 300+ on-air placements for each Radio Feature Release and 100+ on-air placements for each Video Feature Release. NAPS guarantees complete satisfaction with each release or another one free! For information or a free proposal, e-mail info@napsnet.com, call (800) 222-5551 or visit www.napsinfo.com.

	PR University Master Class Webinar 6/14/12: "How PR Can Command the C-Suite's Respect: Seven Secrets for Making Yourself Compelling and Indispensable" Thursday, June 14, 2012. Read more here or call 1-800-959-1059.
	PR University Meet the Editors Webinar 6/21/12: "Top Healthcare Bloggers to PR Pros: Here's What We're Covering and Here's How You Can Help Us" Thursday, June 21, 2012. Read more here or call 1-800-959-1059.
	PR University Meet the Editors Webinar 6/28/12: "Top Mommy Bloggers Advise PR on Editorial Hooks, Pitching Tips & Hottest Trends for 2012" Thursday, June 28, 2012. Read more here or call 1-800-959-1059.

Catch up on the latest PR buzz in the blogosphere:
The Bad Pitch Blog (Richard Laermer and Kevin Dugan): Three Online Newsrooms That Don't Suck BrianSolis.com (Brian Solis): New Post – The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men The Flack (Peter Himler): New Post – New York Tech Scene Heats Up Rep Man (Steve Cody): New Post – It was 40 years ago today Ronn Torossian (Ronn Torossian): New Post – Beware Reality TV…Unless You Enjoy Drunken Brawls and Mug Shot Drama Tech Affect (Affect Strategies): PR LESSON: HOW POOR PLANNING CAN ADD FUEL TO THE FIRE Culpwrit (Ron Culp): New Post – Graduation Words of Advice From Al Golin TheGutes (Gutenberg Communications): FaceBook or FaceCrack? PR Nonsense (March PR): New Post – Making Media Training Stick The EuroRSCG Blog (EuroRSCG Worldwide): New Post – Facebook for Kids Crawford PR Blog (Crawford PR): New Post – Twitter as Crisis PR Medium: RT #theater on fire — update to follow Authentic PR Counsel (Tom Gable): New Post – Time Management Tips for Busy PR (and other) People 21st Century PR Issues (Paul Seaman): Reality check on Leveson, Murdoch and Hunt Spin Sucks (Arment Dietrich): New Post – Two Blogging Camps: Which is Better? LeaderCommunicator (David Grossman): Make the Communication Vacuum Work for You		My Three Cents (Ken Makovsky): New Post – Compounding The Return On Your Content PR Conversations (Judy Gombita, Heather Yaxley, Markus Pirchner): PRoust Questionnaire: Sean Williams The Publicity Hound's Blog (Joan Stewart): New Post – 6 biggest mistakes of self-published authors 6 A.M. (Richard Edelman): New Post – Wisdom of Silicon Valley DS Simon Vlog Views (Doug Simon): PATRIOT WIDE RECEIVER DEION BRANCH TRIES TO ONE-UP TOM BRADY BY MILKING A COW! Ishmael's Corner (Lou Hoffman): Visual Storytelling, Cold War on Twitter, and IPOs Get Mojo Back … Not TJ Walker on YouTube (TJ Walker): New Post – NY State Legislators Trying to Ban Anonymous Posts Mr. Media Training (Brad Phillips): New Post – RAPPER ICE-T'S TEN RULES OF PUBLIC SPEAKING Arketi Group Blog (Arketi Group): New Post – The End All Be All PerkettPRsuasion (Perkett PR): New Post – Flexing your social savvy: Do you 'THINK' before you tweet? Bulletproof Blog (Levick Strategic Communications): Five Ways the Defense Industry Can Combat Sequestration Unboxed Thoughts (CJP Communications): Media Navel Gaze: June 4, 2012 prSPEAK (PAN Communications): New Post – Tips for Breaking into the World of PR from a (Not So) Recent Grad

Catherine Connors Founder and Author, HerBadMother.com

Bulldog Reporter's PR University presents the reprise of 2012's most popular Meet the Editors webinar Top Mommy Bloggers Advise PR on Editorial Hooks, Pitching Tips & Hottest Trends for 2012 Thursday, June 28, 2012 Bulldog Reporter's PR University presents the reprise of 2012's most popular Meet the Editors webinar: Top Mommy Bloggers Advise PR on Editorial Hooks, Pitching Tips & Hottest Trends for 2012. Mommy bloggers have become one of the Web's most interesting—and influential—new media players, a must-know constituency for consumer marketers. If you handle PR for consumer brands, how valuable would it be to hear about their hottest editorial interests, plus best ways to place stories and develop long-term relationships with them? PR University presents Catherine Connors, "Her Bad Mother," Katherine Stone, "Postpartum Express," Christina Gleason, "Cutest Kid Ever," and Liz Gumbinner, "Cool Mom Picks"—four leading mommy bloggers who will share their knowledge and experience with you. For more information go to event landing page, or call 1-800-959-1059.

The Right Social Media Mix Means More than Scrounging for Ad and Publicity ROI — Just Ask GM

By G.A. "Andy" Marken, President, Marken Communications

Pulling $10M of ads out of Facebook was only chump change for GM (0.5% of their ad budget), but it was enough to scare Zuck into selling $100M+ of stock just before it began its slide…pure coincidence of course.

Actually, it took guts for the GM ad folks to tell the world that Facebook people didn't like their ads. Thankfully, some of 'em like their cars/trucks!

The problem wasn't (may not have been) the quality of the ads. The issue usually starts with the folks who are leading the social media marketing charge…the ad/publicity folks.

Social media was never developed to be an ad/publicity platform. It just doesn't fit the conventional thought/action processes of these marketing message pitching folks. Social media isn't something marketers/communicators can control — and gawd, does that confuse them.

Since they can't control or really measure it, they use soft metrics. You know, look at all the Likes we got. Not certain what that means since we all like lots of things. Okay, maybe not cauliflower and broccoli but still…

The question is, do all those Likes translate into marketers/communicators holy grail…marketing ROI?

Bulldog Reporter's new Travel Blogger Contact Guide gives PR pros an inside track to more than 300 influential bloggers covering travel, destinations and accommodations.

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for more than 200 top outlets, Best of all, you can download the 2012 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.

The Seven Pillars of Digital & Social Marketing

By Dan Burrus, Founder and CEO, Burrus Research

Marketing today is experiencing a period of profound and accelerated transformation. Technologies such as blogs, microblogs, podcasts, photo-sharing, video-sharing and an ever increasing list of social media sites, are permanently changing consumer attitude and behavior. The good news is that this transformation creates opportunities for everyone in terms of advertising. The key, however, is to integrate the tried and true "old media" outlets with the emerging "new media" to get more consumer engagement and better results from your advertising dollars.

Smart advertisers now realize that the trend is not going from old media outlets to new media outlets; rather, the trend is about combining the two media outlets so they work in harmony with each other. That is, the old media (TV, radio and magazines) can be used to get the advertising message out into the marketplace, while the new media (online options) get the consumers' engagement and response.

But before you rush out and start integrating your advertising, you need to first understand some basic tenets or pillars of digital marketing. These pillars are the foundation of your online ad campaign and give some much needed discipline to digital marketing. Use the following seven pillars to enhance the engagement and response of your digital marketing campaign so you can successfully integrate your old and new media approaches.

Today's Media Moves: CNN hires John Berman as "Early Start" anchor. "John King, USA" senior editorial producer Marcela Salazar (marcela.salazar@turner.com) upshifts to D.C. bureau manager and senior producer for CNN en Español. Seventeen hires Redbook senior editor Caitlin Moscatello (cmoscatello@hearst.com) as deputy editor. Health editor Kimberly Tranell (ktranell@hearst.com) upshifts to senior editor.
Today's Journalist Pitching Tip: Craig Goldstein Staff Writer, MTV Networks (212) 846-4055 craig.goldstein@mtvstaff.com Goldstein writes for the MTV "Clutch" blog. "We're mainly a men's site," he says. "I cover consumer electronics, music and games. I review gadgets, write trend stories and compile gift guides for Father's Day and other occasions. Call or email before sending a product for testing." He recently wrote about the best sports video games of the spring. See more recent coverage here.
	To receive hundreds of Bulldog Reporter's exclusive Pitching Tips—advice from top journalists themselves on how to place stories in their media—sign on for a 30-day trial to Bulldog Reporter's twice-weekly Media Pro Pitching Alerts for just $1! Also receive a free $299 audio conference: "Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Opens and Media Coverage." No obligation to continue. Sign on now: 30-day trial and free audio conference just $1.

NEW FROM BULLDOG REPORTER Introducing "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"—Download Now

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Safe Streets USA Selects MMI Public Relations 5W Public Relations Selected By Voices Against Brain Cancer Syndicate Media Group Tapped By Russian Standard Vodka USA French/West/Vaughan Wins PRSA Bronze Anvil Awards Social Media Marketing Agency Room 214 Wins Top Prize at Colorado AMA Peak Awards Rosewood Hotels Names Cooke as Area Director of PR for The Carlyle & Tucker's Point Edelman Appoints Irwin to Lead Re-Launch of Edelman in Russia Gibraltar Associates Announces Hire of Hudnell as Manager BrightLine Names Pearson Director of Corporate Communications DePaul University Honors GolinHarris Chairman Al Golin

Robb High President, Robb High & Associates

PR AGENCY NEW BUSINESS Skyrocket your PR firm billings in 2012—discover the powerful, proven secrets of Bulldog Reporter's PR Agency New-Business Generator Workshop Friday, July 13, 2012 All PR firms want more business, but few have a systematic methodology for generating it. Now Bulldog Reporter presents a half-day webinar workshop that gives PR agency principals a proven system for identifying qualified prospects, nurturing relationships and creating powerful new-business presentations that outclass your competition. The PR Agency New-Business Generator Workshop is a 4-hour virtual workshop taught by agency new-business master Robb High (Burson-Marsteller, Y&R, Landor, Kirshenbaum & Bond)—it gives you a step-by-step plan guaranteed to increase your revenue this year. Join us on Friday, July 13, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. To see specific topics and presenters, go to online details or print out the four-page brochure. Register by Friday, June 15 to save $200; register by Friday, June 29 to save $100.

MarketShare Further Quantifies Social Influence and Media Impact on Revenue By Successfully Integrating Keller Fay's TalkTrack Data for ROI Analytics

MarketShare, a cross-media analytics company that enables global marketers to optimize their marketing investments, recently announced some new insights in measuring the return on investment impact of social influence and media. MarketShare, through its partnership with Keller Fay, a full-service marketing research and consulting company dedicated exclusively to word of mouth marketing, has added offline WOM data streams into MarketShare's analytics engine, gaining more detailed attribution insights into the impact of offline and online social networks within the marketing mix. The actual value of social media has never been more important to understand as well as quantify and consumer WOM is a key component of social influence. Using Keller Fay's TalkTrack data, MarketShare has tested the impact of WOM in the automotive, financial services and technology industries and found clear and quantifiable links to financial benefits. MarketShare will further expand the use of these insights to improve measurement of earned media on the consumer path to purchase across many industry sectors. TalkTrack is a daily brand WOM behavior survey that measures consumer conversations that occur both offline and online in 15 industry categories across a representative sample of the U.S. population. "We have made great strides in cracking the code on social media ROI. As earned media becomes even more integral to marketers of all types, we continue to incorporate new streams of data and enhance our cross-media analytics to provide a 360 degree view of all business drivers," said Ivan Markman, chief operating officer at MarketShare, in a news release. "We are pleased to work with Keller Fay, the industry standard for offline word of mouth measurement. TalkTrack integration will add an important dimension to our solutions."

TheDEN Tosses Aside the Staid, Uniform College Website For an Interactive, Web 2.0 Version to Communicate the Denison University Story

By Jim Bucci

For too long college news sites have been places to dump press releases and staged photographs featuring happy students or sometimes to mix it up—photos of contemplative students reading under trees. Denison University decided to flip this model on its head by launching TheDEN, an interactive, online source for the college's news, stories and ideas.

TheDEN provides prospective Denison students, current students, faculty, alumni and members of the media quick-hit, blog-style news about the college in Granville, Ohio. The site reflects the "life of the college" in a straightforward way without all the higher education jargon by creating a tool that would be effective in telling the Denison story.

"With TheDen, we knew we needed a new news website, but did not know how to approach this," explains Scott Tribble, senior associate director for digital strategy at Denison University. "Our prior website just pulled press releases and we wanted to reach more than the media, but to capture all the stories on campus and reach the campus's varied audiences."

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