Thursday, June 13, 2013

Obama's PR tailspin; 'New normal' for news; Father's Day marketing insight; Pinterest PR tips from McDonald's

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More PR Pitfalls for Obama: As Anti-Privacy Debate Rages, FEMA's Refusal to Assist with Rebuilding Texas Town After Fertilizer Plant Explosion Continues to Cast President as Cold and Insensitive

President Obama's administration is not winning many PR points lately---whether it's the NSA's covert spying or the Justice Dept.'s seizure of media records, the administration hasn't exactly demonstrated a "for the people" attitude. Now, the Federal Emergency Management Agency is refusing to provide money to help rebuild the small Texas town where a deadly fertilizer plant explosion leveled numerous homes and a school, and killed 15 people. According to a letter obtained by the AP, FEMA said it reviewed the state's appeal to help the small town of West but decided that the explosion "is not of the severity and magnitude that warrants a major disaster declaration ..."


"New Normal for News": Digital Media Has Hit the Mainstream in Newsrooms and Editorial Offices, Newly Released Global Study from Oriella PR Network Finds

The full digital toolset is now in use in newsrooms and editorial offices around the world---with far-reaching implications for the public relations industry, the latest Oriella Digital Journalism Study has found. A "digital first" policy, breaking news online as it happens, is in place at over a third of the media titles surveyed with use of mobile apps, in-house produced video and social media as a news source all on the rise. "Our study suggests 2013 is a watershed year for the world's media," said Robin Grainger, director of the Oriella PR Network. "The growing interest in 'digital first' reporting, video, real-time news, mobile content and citizen journalism all exemplify what we're calling the 'New Normal for News' ..."


Marketing To the Modern-Day Dad: Many Fathers Lean in at Home to Share Roles as Caregiver and Shopper, New Gibbs & Soell Consumer Study Finds

Many American fathers are embracing their dual roles at home as nurturer and household manager, with roughly 2 in 5 (43 percent) saying they share equally in acting as a caregiver to their children and nearly half (45 percent) reporting sole responsibility for managing home expenses, according to the Gibbs & Soell Domestic Dads Study, recently released by global business communications firm Gibbs & Soell. The study examines attitudes among fathers about their roles as family caregivers and buyers of home goods, food and beverages, and personal care products. "Our research shows a desire among fathers to share responsibilities for the upbringing of their children and the management of their households ..."


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Pinterest PR Tips: McDonald's Social Media Manager Shares Five Steps to Pinning Success

By Brian Pittman, Associate Publisher and PRU Training Director, Bulldog Reporter

Pinterest has quickly become the #3 most trafficked social media site. That's more referring traffic than Twitter---making it a must in social media marketing. But how can you get the highest engagement and ROI for your efforts? How can you make sure you don't waste hours on dead-end Pinterest strategies? Answer: By studying the best practices of others.

We'll get you started here with a quick look at McDonald's Pinterest presence---which enjoys about 2500 followers, 17 boards and 439 pins. You'll also find some tips shared with PR University by McDonald's Social Media Manager Lizzie Roscoe:

1. Pick a "Primary Pinterest Goal." As with all social channels, it would be short-sited to jump into Pinterest because "everybody's doing it." Instead, first determine what your strategic goal should be. Is it to increase brand visibility? Is it to drive clickthroughs to your product pages? Similarly, look where your core audiences are. Do they already have a "social media channel of choice"? If so, consider focusing your efforts there ...


Leslie Drate, Social Media Team Lead, Cisco

Bulldog Reporter's PR University presents a new Master Class Webinar
Breakthrough Online Video for PR: Twitter Vine and Other New Tools to Build Brand and Followers in Social Media
Thursday June 20, 2013

If you practice digital PR and haven't yet mastered the ins and outs of the latest online video techniques, how valuable would it be to hear from Web video experts at the nation's leading brands about how they have successfully created, promoted and capitalized on online tools like YouTube and Twitter Vine---and how you can do the same? If you're ready to reach millions of consumers with your Web-ready video so you can build your online brand, gain new followers, generate sales and deliver maximum ROI, then plan to attend this intensive, 90-minute webinar. It features PR University's panel of video experts, including Leslie Drate, Social Media Team Lead, Cisco; Katrina Klier, Managing Director, Marketing and Communications, Digital, Accenture; Nicole Shea, Executive Producer, "The Cheap Life with Jeff Yeager," AARP; and Douglas Simon, President & CEO, D S Simon Productions Inc.

For more information go to event landing page, or call 1-800-959-1059.


PR Perspectives: Don't Miss the Newseum, Advises 5WPR's Ronn Torossian

By Ronn Torossian, founder, 5WPR

As the founder of 5WPR, I regularly speak and lecture to young people about what they should do to succeed in the PR industry. Public Relations is a field which is oft-misunderstood and something which is hard to learn in classrooms---perhaps it is one of the reasons that internships in our field are so sought after. All that said, one of the reasons I wrote a book last year was because I have heard what is often taught in classrooms and I think there has to be much more explored about PR.

But, this weekend after my trip to Washington, DC any group I speak to who wants to understand the Public Relations will be urged to visit the amazing museum called the Newseum which is a museum dedicated to the news business. So many awesome things there that we in the PR industry can learn from.

Some of my highlights:

  • Watching videos explaining the ethical decisions of Reporters---including those who revealed Arthur Ashe, the legendary tennis player had AIDS, and a photographer who took a picture of a starving child and made no effort to help the child. Tremendously interesting to understand viewpoints.

  • A touching video of the reporters who covered 9/11 from the front lines---and on that day how so few of them could remain unaffected reporters and in fact became simple human-beings who broke down and cried.

  • Exhibits and photographs detailing President John F. Kennedy---and his family and how they uniquely understood how to use media to better their brand. As the "Creating Camelot" section explained, the Kennedy family understood the need to have a personal photographer and that "the iconic images helped create the mythology about the Kennedy years that later became known as Camelot."

    • Of course, nary a President after Kennedy went far without countless press secretaries, stylists, photographers and more. Plenty

  • The last 100 years of Pulitzer prize winning photographs---and the descriptions and stories behind the pictures were also amazing

  • As a lover of inspirational quotes, there were strong quotes about the media throughout the museum---which was done in a tasteful manner with amazing views of the Capital city to be had throughout the museum.

Newseum is modern and tells the stories behind the stories---which are necessary for anyone at a PR agency, corporate communications or of course directly in the news business to partake in. From The Berlin Wall Gallery to the interactive news galleries, this was an amazing experience that I highly recommend to anyone and everyone. As an added bonus, the gift shop has awesome things for anyone who works in PR will want in their office. Go see The Newseum in Washington, DC as soon as you can. Great place.

Ronn Torossian is the founder of 5WPR --- Friend him on Facebook here


Andy Hinds, blogger, "Beta Dad"

Bulldog Reporter's PR University presents a new Meet the Editors Webinar
Top Daddy Bloggers to PR: What's Hot, What's Trending and How to Pitch Us
Thursday, June 13, 2013

If you handle PR for consumer brands, how valuable would it be to hear from leading daddy and parenting bloggers about their hottest editorial interests, plus best ways to place stories and develop long-term relationships with them—and their fellow online influencers? If you're ready reach the "daddysphere" and its skyrocketing purchasing power so you can land more digital daddy ink and get your products get in front of millions, then plan to attend this intensive, 90-minute webinar. It features PR University's panel of influential daddy bloggers, including Andy Hinds, "Beta Dad," Jim Lin, "Busy Dad," Bruce Sallan, "A Dad's Point-of-View," Jason Avant, Founder and Managing Editor, DadCentric, Dave Taylor, "" and Lance Somerfeld, NYC Dads Group.

For more information go to event landing page, or call 1-800-959-1059.


Today's Media Moves:

AARP The Magazine hires former Rolling Stone managing editor Robert Love as editor-in-chief. He replaces Nancy Perry Graham (ngraham(at), who moves to editor-in-chief of the "Life Reimagined" portal.


The Wall Street Journal promotes Brian Fitzgerald (brian.fitzgerald(at) to deputy technology editor in New York. His responsibilities include the "Digits" blog.

Today's Journalist Pitching Tip:


Josh Barro

Business Insider

Politics Editor


Barro joined the staff in June 2013. He writes and helps coordinate coverage for the site. "I'm most interested in the political angle of economic policy, taxes, the federal budget, health care and bankruptcy issues," he says. To PR pros, he suggests, "Put me in touch with interesting experts. I also like to get new economic research papers from think tanks and universities." Follow Barro on Twitter: @jbarro

Heather Gibbs Flett, Publisher, and

Bulldog Reporter's PR University presents a new Meet the Editors Webinar
Top Mom Bloggers Tell PR How to Reach Millions: New Editorial Trends, Topics and PR Pitching Tips
Thursday June 27, 2013

If you handle PR for consumer brands, how valuable would it be to hear from leading mom bloggers about their hottest editorial interests, plus best ways to place stories and develop long-term relationships with them—and their fellow online influencers? If you're ready reach the "momosphere" and its skyrocketing purchasing power so you canland more digital ink and get your products in front of millions, then plan to attend this intensive, 90-minute webinar.It featuresPR University's panel of influential mom bloggers, including Piera Jolly, JollyMom; Kelby Carr, CEO and founder, Type-A Parent; Trisha Haas, Mom Dot; Stacy DeBroff, MomCentral; and Heather Gibbs Flett, publisher, and

For more information go to event landing page, or call 1-800-959-1059.

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