Monday, June 17, 2013

WEEKLY TOP 5: Two Critical Regulations for Behavioral Targeting + other news

Subscription Site Central (formerly Paywall Times)
Tons of Resources for Premium Content Pros
This Week's Top Stories:

#1. Using Behavioral Ads? You Need to Follow These 2 Critical

Behavioral targeting can increase subscription sales and
member engagement, but make sure you're in compliance!...

#2. Why Nonprofit News Sites Need to Adopt a Subscription
Business Model

The Pew Research Center found that the majority of nonprofit
news sites were struggling mainly because they lacked a healthy
business model. Find out why online subscriptions may be the

#3. The One Critical Position Legacy Publications Should
Create When Transitioning Online

Following up on Newsweek's demise and The Washington Post's
paywall launch, we offer advice to help other legacy pubs
transition to the digital world and stay profitable...

#4. Projected Growth for Digital Revenues Across 4 Major
Media Industries

Discover benchmark data and growth predictions for digital
revenues for the B2C, news, consumer magazine and music

#5. Washington Post Deploys Journalists and Bloggers to
Market Upcoming Metered Paywall

Using its deep bench of respected reporters and bloggers, The
Post is smartly using a variety of voices to make its case
for erecting a paywall...

And if you have news for Subscription Site Central, let me

Minal Bopaiah, Editor
Twitter @subsitecentral

Subscription Site Central is a publication of:

InfoCommerce Group, 2 Bala Plaza, Suite 300, Bala Cynwyd, PA 19004

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