WEEKLY TOP 5: Two Critical Regulations for Behavioral Targeting + other news

Subscription Site Central (formerly Paywall Times)

Tons of Resources for Premium Content Pros

 

This Week's Top Stories:

#1. Using Behavioral Ads? You Need to Follow These 2 Critical
Regulations
Behavioral targeting can increase subscription sales and
member engagement, but make sure you're in compliance!...
http://bit.ly/17JMIxm

#2. Why Nonprofit News Sites Need to Adopt a Subscription
Business Model
The Pew Research Center found that the majority of nonprofit
news sites were struggling mainly because they lacked a healthy
business model. Find out why online subscriptions may be the
answer...http://bit.ly/11H0BIg

#3. The One Critical Position Legacy Publications Should
Create When Transitioning Online
Following up on Newsweek's demise and The Washington Post's
paywall launch, we offer advice to help other legacy pubs
transition to the digital world and stay profitable...
http://bit.ly/198LhGI

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#4. Projected Growth for Digital Revenues Across 4 Major
Media Industries
Discover benchmark data and growth predictions for digital
revenues for the B2C, news, consumer magazine and music
industries...http://bit.ly/11vc4HH

#5. Washington Post Deploys Journalists and Bloggers to
Market Upcoming Metered Paywall
Using its deep bench of respected reporters and bloggers, The
Post is smartly using a variety of voices to make its case
for erecting a paywall...http://bit.ly/12DjHlY

And if you have news for Subscription Site Central, let me
know...

Minal Bopaiah, Editor
Twitter @subsitecentral
http://SubscriptionSiteCentral.com

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