Friday, June 14, 2013

PR News' Next Practices Annual Conference Announced - August 6 in San Francisco

Amy Jefferies
Associate Publisher & Brand Director
PR News

PR News Announces Next Practices Annual Conference
August 6 in San Francisco

New York, NY, June 14, 2013 -- PR News has announced the program for the Next Practices Annual Conference, which brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing digital platforms to advance your PR efforts. Companies including LinkedIn, USA Today, Edelman Digital, The Clorox Company, Mattel, Inc., Anthem Blue Cross, Weber Shandwick and more will share their success stories and online innovations.

The PR News Next Practices Annual Conference also includes networking opportunities, breakfast, a keynote luncheon, an attendee only workbook and online access to all speaker presentations.

More Information

The PR News Next Practices Annual Conference will be held August 6 at the Westin in San Francisco. Attendees will  real-world case studies and how-to's on finding influencers and connecting with journalists and bloggers on social channels; telling your brand's story visually on Pinterest, Instagram and Vine; using Twitter to manage a crisis; tapping into the power of content marketing; uncovering Facebook's "secrets" of audience engagement; breaking down silos to create a truly integrated communications team; measuring the effectiveness of your programs; and more.

Panel topics include:

  • 7 Essential Skills Communicators Will Need to Thrive in 2014 and Beyond
  • Media Relations Next Practices
  • Secrets to Facebook Communications
  • Tell Brand Stories With Video, Pinterest & Instagram
  • Tap Into the Power of Content Marketing
  • Interactive Clinic: Manage an Escalating Crisis on Twitter
  • Anatomy of a Successful PR Team
  • Top Apps & Tools All Communicators Should Use
  • Why Didn't I Think of That? 15 Unique PR Ideas in 30 Minutes

The conference is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization's reputation, mind share and bottom line. Attendees will leave this conference equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Presented by the industry's most trusted sources on PR and marketing - PR News -- this conference will address the most critical digital issues and new opportunities facing communications professionals. Register now at The early-bird rate ends July 17, 2013.

The PR News Writing Boot Camp will be held the day before the conference, on August 5, also at the Westin in San Francisco. Two-day packages are available for attendees.

For questions regarding attending the event, contact conference coordinator Saun Sayamongkhun at

For sponsorship and exhibit information, contact PR News Vice President &Group Publisher Diane Schwartz at

About PR News:

The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars.
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