Friday, June 14, 2013

SpeakerNet News 6/14/2013


Editors: Rebecca Morgan & Ken Braly

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National Speakers Association 2013 Convention

Teleseminar Info

Monday, June 24
Put Persuasive Power in Your Promo Prose:
Fix Writing Mistakes That Are Costing You

with Barbara McNichol

Barbara McNicholIf you’re in the speaking business, no doubt you’ve spent years in workshops and trainings, or working with coaches, to be a better speaker. But how much time have you spent working to be a better *writer*?

Whether or not you’re a book author, you do a lot of writing every day to support and promote your business.

Does your writing hold you back from being as successful as you could be? Do you know?

This short session with leading editor Barbara McNichol will help you tune up your writing so you always make the impression, and get the results, you want.

Read the details of this session below, then register or order the MP3 recording. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.

Audience Involvement Equals More Bookings

You’ve been in the audience with speakers who drone on for hours. You shift in your chair, trying to keep alert and focused, but finally succumb to boredom. Your phone, tablet, or laptop comes out and you entertain yourself by responding to emails, texting your friends, and/or catching up on Facebook.

You never want to be a speaker who causes people to mentally escape. You want to engage people, and that requires getting them involved. Would you like to enlarge your portfolio of options to add to every presentation, whether a keynote or workshop? Do you know which techniques work well and which will backfire? Would you like some sure-fire processes that will work even with cynical audiences?

These three recordings will give you some ideas to add to your repertoire, as well as tips on how to use them successfully.

  • “Keep ’Em Engaged and Attentive: Having Effective Interactivity in Every Program” with Izzy Gesell, CSP
  • “Get Your Audiences Involved and Get More Business” with Karen Lawson, PhD, CSP
  • “Audience Involvement Strategies for Involuntary, Cynical, and Non-Participatory Attendees” with Frank Bucaro, CSP, CPAE

More info

All SNN single-focused packages are detailed here.

From the Editors

Mentions of SNN

Thanks to Meggin McIntosh (@MegginMcIntosh) for tweeting: “From the other side of the world, Jacksonville man finds travel insurance really pays off via @SpeakerNetNews.”

The Be Legendary Doctrine

Miscellaneous Tips

“How to Crush Your Next Conference”Bob Wendover

Here’s a Fast Company article on how to make the most of attending conventions. We all know this stuff, but how much do we practice it?

Create unique thank-you notesBarbara Morris

You can create fabulous thank-you notes with Microsoft Publisher. The 2010 version is powerful but it’s easy to learn to create professional-looking projects. I use Publisher not just to create personal notes but for creating my e-magazine. For two minutes of time and a 46-cent stamp you can create a note that leaves a lasting impression.

Tip for writing booksLynda McDaniel

Don’t make your book perfect. Aspiring authors can confuse perfectionism with excellence — and then beat themselves up for not being perfect. And that stops them cold. Next thing they know, their unfinished manuscript is moldering in a drawer (or a computer file). It’s a wicked trap.

Of course you want your book to be perfect, but that’s not attainable. Drop perfection and go for excellent, exciting, creative, informative, world-changing — but not perfect. There’s a big difference between excellence and perfectionism. Excellence is the natural striving for the best you can deliver; perfectionism is an obsessive, not to mention impossible, quest that can lead only to overwork and disappointment.

(Editors’ note: If you want more ideas on how to get your book written, get the recording of the SNN teleseminar, “The Ten Most Important Things to Do to Finish Writing Your First Book” with Mary Marcdante.)

Get better PayPal ratesRandy Gage

Hopefully you offer the PayPal option for products on your website. If you sell more than $3,000 a month with Paypal, they’ll give you better rates. Login and go here to get the better rate.

(Editors’ note: Randy offered lots of interesting information — and opinions — in his SNN teleseminars: “Growing Your Business in the Digital World,” “Transforming from Speaker to Information Entrepreneur,” and “Booking More Business in Difficult Times.”)

Interesting article on what irritates speakers about event plannersPeggy Duncan

Julius Solaris wrote an interesting article in Event Manager Blog, “Dear Event Planner, I Hate You. Sincerely, Your Speaker.” He’s a planner who speaks and knows both sides. Excellent points that I know we can all relate to (and add more).

(Editors’ note: If you’d like to understand the planner’s perspective on speakers, get the recording of the SNN teleseminar "Become Invaluable to Meeting Planners: Tips from an Uber-Planner" with Joan Eisenstodt.)

Technology Tips

Check outgoing linksRobert McEntee

Periodically check links to other sites/businesses you have placed on your website. I hadn’t checked the six I had on my site in a long while. I found that two of them had removed their reciprocal links to me, one no longer worked (out of business), and one site was apparently hijacked — to my horror, the domain now pointed to a porn site; definitely not good for Google! Since reciprocal links are not supposed to help SEO much these days, I replaced the removed links with relevant affiliate links, something that may actually help my bottom line.

Organize your tech accessoriesAnna Conrad

Grid It” is a great tool for organizing cords and other tech (or non-tech) accessories. I keep all of my cords, including computer power cord, plus Mac LCD projector dongle, flash drives, projector remote all in a neat, convenient Grid It. There is even a zipper on the back for spare batteries. Multiple sizes for various other uses.

SNN Offer
SNN’s “Book Marketing Report—What Really Works” features success tactics of those who’ve recently published a book, covering which marketing techniques work in today’s market and which don’t. This brief e-report shares proven tools for increasing books sales in our profession and in today’s challenging market.
Constant Contact

Travel Tips

Save your old phone for travel abroadRebecca Morgan

If your old phone allows you to swap SIM cards when unlocked, don’t turn it in when you upgrade. (Maybe you have one sitting around your house now.) When you go abroad, get your old phone unlocked (I did this for $39), then you can put any carrier’s SIM card in your old phone. Buy a local SIM when you’re abroad and you can then send and receive voice calls and texts from local pals and clients or tour guides you’ve engaged. (This works better than Skype as you don’t have to be connected to the Internet.) I buy a $5 card and rarely have to replenish it, but it makes life much easier when locals are trying to reach me.

Delta devalues program/allianceSharon Adcock

Effective September 1 Delta is reducing elite status mileage-earning on many of their partners, and with one partner you can no longer earn Delta elite status miles at all. In addition, beginning in 2014 flights on partners where the tickets were issued by those partners would not have their price count towards the minimum spend that would be required towards status. Delta’s Skyteam Alliance is turning into more of a marketing alliance than a true alliance.

Travel insuranceLucas Zarlengo

I’d like to recommend TravelGuard through this link. They are very helpful for all types of travelers and when I’ve compared coverage to other groups, they are much better. The link provides support from both TravelGuard and another group.

SNN Offer
Best Practice Travel Tips “Best Practice Travel Tips from Road Warriors.” Ten years of the best travel tips from SNN readers. 8 eBooklets. Special limited-time pricing now for SNN readers. Download your set today.
SNN Offer
Get industry leaders’ wisdom delivered every two weeks. Special $4.95 introductory offer. Get each new SNN teleseminar recording with our SNN MP3 subscription service.

Requests for Info / Advice

Mobile application developers recommendationsBob Treadway

I’m interested in recommendations for mobile application developers that can adapt intellectual property to smartphones and tablets. I’ll compile responses for SNN.

Rebecca Morgan Get your “free 15”—that’s 15 minutes to brainstorm with Making Money in Your Jammies expert Rebecca Morgan. Email to set your appointment to discuss how you can turn your intellectual capital into non-airplane income (NAI). Get serious about starting a new income stream.
Practice Pay Solutions

SpeakerNet News Teleseminar Info

Monday, June 24
Put Persuasive Power in Your Promo Prose:
Fix Writing Mistakes That Are Costing You

with Barbara McNichol

Barbara McNicholYou put up yet another blog post and linked it to a host of offerings, but nothing is selling. Or you’ve published an excellent book but the back copy cover wouldn’t entice even your mother to buy it. Or you’ve rewritten your one-sheet message to book more engagements, but how you describe your programs doesn’t resonate with those you want to impress.

Because your business results tie closely to the marketing copy you write, how you learned to write in school just won’t cut it today.

In this teleseminar, Barbara shares common mistakes that often scuttle your attempts to convert words into action — mistakes you might not even know you’re making!

Step one is being aware of those mistakes; step two involves discovering what you might do differently to:

  • Craft persuasive paragraphs that address your reader’s pain (it’s not all about you!)
  • Say what you intend to convey in clear, concise ways (a confused person doesn’t buy)
  • Tap into imaginative ways of expressing your message (overcome the boring factor)
  • Make it easy (not tedious) for people to read what you say in writing (whack wordiness)
  • Plan your messages in a way that puts the writing process on autopilot (so essential information isn’t forgotten)

Don’t miss this opportunity to “go deep” and strengthen everything you write — from emails to proposals to one-sheets, blog posts, and back-cover copy. No one will be persuaded to take action if there’s no persuasive power in your pen.

Register or order the MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free.

Date: Monday, June 24
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
 (Enter your location here to get your local time)
Length: 60 minutes
Cost: $25

Special Limited-Time Offer:

If you want more information on ideas on how to write persuasively, we’re suggesting the MP3 recordings of several earlier programs to complement this program:

  • “Copywriting Secrets for Infopreneurs: The Right Words Can Help You Sell a Lot More Speeches, Services and Products!” with David Garfinkel
  • “Mastering the Name Game: Create Powerful Names for Books, Speeches or Companies” with Alexandra Watkins

With your order of this live or recorded session, at checkout you will be offered these recordings.

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