Friday, June 14, 2013

SIPAlert Daily Week in Review

SIPAlert newsletter

Friday, June 14, 2013
The Week in Review

A recap of the week's SIPAlert Daily articles

Monday, June 10, 2013; Vol. 4, Issue 88
Secrets of Success - about building a more profitable business…
Magna offers added value to webinar customers
During the webinar session at SIPA 2013 last Friday, the question came up about added value. How can we provide it? One company takes all the “leftover” questions, gets the answers and posts them for the group. Similarly, for an important, two-part, online seminar, Magna Publications created a private, invitation-only LinkedIn group for attendees. It proved very successful—read the details.

Tuesday, June 11, 2013; Vol. 4, Issue 89
Bits by Bits - helping you to be brave and get ahead in technology
Multitasking highlights new iOS 7 features
In looking at the new Apple iOS 7 software features, Multitasking—note the capital M—stood out. From Apple: “Multitasking has always been a smart way to switch between apps. Now it’s even smarter…It knows what you want to do before you do.” Isn't that what Google searches are trying to do now as well? Will this make our decisions easier? Take a look.

Wednesday, June 12, 2013; Vol. 4, Issue 90
SIPA’s 13 for ’13 - an ongoing series of valuable lists for 2013 and beyond
CSM shows what digital first really means
It was 2006 and John Yemma, the editor of The Christian Science Monitor, knew things had to change. Financial mandates were given. A typical conversation on the street, he said, was someone telling him that CSM is a “wonderful news organization; my grandmother learned English from reading it. [Pause.] What’s it doing now?” Times have changed and so has CSM. Read how.

Thursday, June 13, 2013; Vol. 4, Issue 91
The Write Stuff - on the value of good content in the industry…
When you don’t have time for writer's block
Whether we are publishers, marketers, sales people or CEOs, we all probably have to write at some part of the week. And we often don’t have time to sit and ponder over the X’s and O’s—to borrow some sports terminology. In the best Nike tradition, we need to just write it. John McPhee, the celebrated, Pulitzer prize-winning, non-fiction author, recently wrote about writer’s block. The advice could help us all.



Tuesday, June 18
Content Division Webcast
Member-only Policy Briefing
Register now!

Wednesday, July 3, London
Issue Brief on Making Key Decisions on Mobile

Wednesday, July 10
1 - 2:30 pm Eastern - Webinar
Book of Models Ch. 7 - Conferences and Exhibitions
Once you have learned the guidelines, in-person
events can be lucrative and audience-building.
free for SIPA and SIIA members!
Register now!

Sept. 23-25, London
Digital Content and Media Summit

One Wimpole St., London
Come to SIIA's premier UK digital conference!
Check out the details!

Dec. 11-13, Las Vegas
SIPA Marketing Conference
Details to come!



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