SIPAlert Daily Week in Review

Friday, June 14, 2013 The Week in Review A recap of the week's SIPAlert Daily articles Monday, June 10, 2013; Vol. 4, Issue 88 Secrets of Success - about building a more profitable business… Magna offers added value to webinar customers During the webinar session at SIPA 2013 last Friday, the question came up about added value. How can we provide it? One company takes all the “leftover” questions, gets the answers and posts them for the group. Similarly, for an important, two-part, online seminar, Magna Publications created a private, invitation-only LinkedIn group for attendees. It proved very successful—read the details. Tuesday, June 11, 2013; Vol. 4, Issue 89 Bits by Bits - helping you to be brave and get ahead in technology Multitasking highlights new iOS 7 features In looking at the new Apple iOS 7 software features, Multitasking—note the capital M—stood out. From Apple: “Multitasking has always been a smart way to switch between apps. Now it’s even smarter…It knows what you want to do before you do.” Isn't that what Google searches are trying to do now as well? Will this make our decisions easier? Take a look. Wednesday, June 12, 2013; Vol. 4, Issue 90 SIPA’s 13 for ’13 - an ongoing series of valuable lists for 2013 and beyond CSM shows what digital first really means It was 2006 and John Yemma, the editor of The Christian Science Monitor, knew things had to change. Financial mandates were given. A typical conversation on the street, he said, was someone telling him that CSM is a “wonderful news organization; my grandmother learned English from reading it. [Pause.] What’s it doing now?” Times have changed and so has CSM. Read how. Thursday, June 13, 2013; Vol. 4, Issue 91 The Write Stuff - on the value of good content in the industry… When you don’t have time for writer's block Whether we are publishers, marketers, sales people or CEOs, we all probably have to write at some part of the week. And we often don’t have time to sit and ponder over the X’s and O’s—to borrow some sports terminology. In the best Nike tradition, we need to just write it. John McPhee, the celebrated, Pulitzer prize-winning, non-fiction author, recently wrote about writer’s block. The advice could help us all. *************************** UPCOMING EVENTS Tuesday, June 18 Content Division Webcast Member-only Policy Briefing Register now! Wednesday, July 3, London Issue Brief on Making Key Decisions on Mobile Wednesday, July 10 1 - 2:30 pm Eastern - Webinar Book of Models Ch. 7 - Conferences and Exhibitions Once you have learned the guidelines, in-person events can be lucrative and audience-building. free for SIPA and SIIA members! Register now! Sept. 23-25, London Digital Content and Media Summit One Wimpole St., London Come to SIIA's premier UK digital conference! Check out the details! Dec. 11-13, Las Vegas SIPA Marketing Conference Details to come!     Powered by Real Magnet Click here to unsubscribe. Please note that you will no longer receive any emails from SIPA, including announcements of upcoming events or any other emailed subscription products you may receive from us. If you have any questions, please contact SIPA/SIIA at 202.289.7442 or 800.356.9302 or sipa@sipaonline.com.